What is the future of eSIM?

What is the future of eSIM?

It’s clear that the release of Apple’s eSIM-only phone in the US in September 2022 triggered an increased interest in eSIMs. But is it the future? We believe it is.

eSIMs simplify user onboarding and provide a great alternative for roaming. In a world where customer experience matters more than ever before, eSIM will get the spotlight it deserves. And eventually it’ll become the primary form of getting connected.

Telecom service providers will keep being stubborn and not push the technology to their users, curbing the growth of customer awareness. They will only jump on the bandwagon when there’s no other option left.

eSIM apps will keep entering the competitive landscape, pushing the experience standards to the new levels and educating the users about the benefits of the technology. They’ll be the main drivers of user awareness and adoption of eSIMs.

Other sectors will see an uptake of the technology to diversify their value propositions, generate new revenue streams and stay competitive. Data suggests that the travel industry will be responsible for over 80% of travel eSIM transactions that will be worth close to $10 billion by 2028. Lastly, eSIMs will become a standard in all smartphones, rather than being reserved only for the flagship devices. Following in Apple’s footsteps, we also foresee more device operators launching eSIM-only devices. Apple proved that the market isn’t fully prepared for the option yet by not expanding its eSIM-only iPhones to Europe
with their recent iPhone 15 launch. However, we believe they’ll return to this idea in the future.

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